(Source: BMW Italia SpA) Peter Schwarzenbauer Ladies and Gentlemen, I am delighted to welcome you today to one of the world's most tradition-steeped and successful motorcycle brands. Welcome to BMW Motorrad! Today's event is the first of its kind. Usually, our press conferences are about individual products. But today, we want to give you a full overview of the business division BMW Motorrad for the first time. We are going to show you where we come from, where we stand and where we are planning to take BMW Motorrad in the near future. For years now, business at BMW Motorrad has flourished; the brand has enjoyed one record year after another in terms of sales and profits. The motorcycle...
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