The Pure Pursuit Automotive showroom in Kansas City, MO. The process of buying a car hasn't changed much in the last century. The encounter begins and ends at a brick-and-mortar dealership. You start with a friendly handshake, maybe some small talk — but things eventually descend into a cage match of price-haggling, poring over long contracts and trying to keep your wits about you as the hours drag on. Even if you drive off with the exact vehicle you wanted, you still can't shake that nagging feeling that you somehow got burned. Enter Pure Pursuit Automotive, a startup run by a bunch of tech, car and aviation enthusiasts who want to simplify online car-buying. Pure Pursuit describes...
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Here's what happens when a bunch of car, tech and aviation enthusiasts reimagine the car dealership
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